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Smith's Blog



Posted Mar 24, 2010 at 2:52 PM by Smith Yewell

I think the word “crowdsourcing” is creating confusion when combined with “translation”. Why? Because it seems the first thought the two words provoke is “free”.

The LISA report on Crowdsourcing had the following to say:

Companies are definitely not implementing crowdsourcing to reduce their costs…...rather, they're doing it principally for one or more of the following three reasons:

•To reach totally new markets

•To better serve lower margin markets that are currently under-served

•To increase the value of their global brand by further engaging their users

While crowdsourcing often involves participants offering their time at no cost, which I call altruistic crowdsourcing, I believe the true potential for crowdsourcing in the translation industry will be pay for performance in a community based, translation ecosystem.

Specifically, I believe a crowdsourcing tool such as CrowdSight, can be pointed to a community/crowd and act as the physical link between that crowd and the translation process, and this is what we have planned for CrowdSight.

For example, the translation quality process typically involves one linguist reviewing another linguist’s work. While this is a necessary step, it only captures linguistic opinion. What is missing is the opinion that matters the most – that from the person buying the product, the end user.

If we can incorporate end-user opinion into the translation QA cycle, I believe we can make more informed QA process and budget decisions by language and by market objective. And perhaps even better, we can use user opinion to end the frustration that often surfaces when the reviewer’s opinion differs from the translator’s opinion. As the saying goes: the client/buyer is always right.


Smith
Angela Marini, Frederick MD said...

What an interesting concept- As a European Expat (and a PM, incidentally) I have often wondered if End-Users are consulted before the finished product rolls out. Using Crowdsourcing to validate the work of a linguist strikes me as a innovative way to involve users who are native speakers. I'd imagine Crowdsourcing would have some other side benefits-- like creating a community/ following around your products. Very cool!

Thanks Angela. Yes, I think many aspects of the translation process will benefit from "community" technologies supporting a richer end-user and translator experience.

Really very relavant artical with the topic it is good work. http://www.translation.pk

Hi,

I have gone through from your post. You have described the three principales for improve the business.

*To reach totally new markets
*To better serve lower margin markets that are currently under-served
*To increase the value of their global brand by further engaging their users

Thank you for your post. You can also share your view and experience on Crowdsourcing

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