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Smith's Blog

Posted Sep 10, 2009 at 6:07 AM by Smith Yewell

The current economic reality has forced the language service industry to face up to its many limitations. Our customers are demanding change and forcing the pace of this change.

Welocalize is rising to this challenge and inviting clients to discuss how we reinvent the way we work together across the entire translation supply chain to improve time, cost and quality. This is what we call our Next-Generation program.

Next-Gen is about being an innovation leader, an industry leader and ultimately re-defining the way services are managed and delivered in our industry. It is about evolving from multilingual content task vendors to multilingual supply-chain partners. It is about offering a Next-Gen program for our clients to your unique supply chain configuration with measurable progress towards a seamless, frictionless, always-on supply chain that you can manage through a custom-configured, always-on KPI dashboard.

This chain starts at the content authoring/product development stage and concludes with our in-country end customers. The optimal chain enables our clients to deliver market-specific, in-language content and products where and when their customers demand at a cost, quality and time that is predictable, scalable, measurable and results in increased global sales of their product/service.

The ultimate strategic value we offer our clients is in supporting them to create a Globalization Program Office (GPO). The GPO concept is a simple one - understand our customer’s needs and collaborate to build a comprehensive program to satisfy them. At Welocalize we believe in programs, programs designed to meet business challenges, programs that are measurable and goal oriented and programs that help our customers succeed.

A Welocalize program is a supply chain engine configured in a hub & spoke model with all the relevant moving parts organized and optimized to the specific needs of our customers. It involves people, processes, standards, Service Level Agreements, technologies and a real time dashboard providing our customers with the relevant data to help them understand how well their engine is performing. It includes and leverages the various constituencies such as authors, developers, translators, reviewers, sales & marketing and end-users through web 2.0 concepts such as social networking and community building around technologies such as open-sourcing and crowd-sourcing.

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